Quotes and anectdotes from the wise to the foolish, and the courageous to the drunk

William Bernbach Copywriter

  • Gender: Male
  • Citizenship: United States
  • Born: Aug 3, 1911
  • Died: Oct 2, 1982

William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

The most powerful element in advertising is the truth. truth

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. art & science

Word of mouth is the best medium of all. business

In communications, familiarity breeds apathy. communication

I warn you against believing that advertising is a science. science

Thanksgiving November 28, 2024

The thankful receiver bears a plentiful harvest. 32 quotes from William Blake

32 quotes from William Blake

Drink and be thankful to the host! What seems insignificant when you have it, is important when you need it. 6 quotes from Franz Grillparzer

6 quotes from Franz Grillparzer

For what I have received may the Lord make me truly thankful. And more truly for what I have not received. 2 quotes from Storm Jameson

2 quotes from Storm Jameson

To give thanks in solitude is enough. Thanksgiving has wings and goes where it must go. Your prayer knows much more about it than you do. 73 more views from Victor Hugo

73 more views from Victor Hugo