William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
I warn you against believing that advertising is a science. science
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. art & science
The most powerful element in advertising is the truth. truth
Word of mouth is the best medium of all. business
In communications, familiarity breeds apathy. communication
There is no language like the Irish for soothing and quieting. 3 quotes from John Millington Synge
3 quotes from John Millington Synge
Being Irish, he had an abiding sense of tragedy, which sustained him through temporary periods of joy. 28 views from William Butler Yeats
28 views from William Butler Yeats
Geographically, Ireland is a medium-sized rural island that is slowly but steadily being consumed by sheep. 27 quotes from Dave Barry
27 quotes from Dave Barry
We have always found the Irish a bit odd. They refuse to be English. 74 other quotes from Winston Churchill
74 other quotes from Winston Churchill