William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
The most powerful element in advertising is the truth. truth
I warn you against believing that advertising is a science. science
Word of mouth is the best medium of all. business
In communications, familiarity breeds apathy. communication
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. art & science
Motherhood: All love begins and ends there. 22 quotes from Robert Browning
22 quotes from Robert Browning
A mother's happiness is like a beacon, lighting up the future but reflected also on the past in the guise of fond memories. 53 more quotes from Honore de Balzac
53 more quotes from Honore de Balzac
With what price we pay for the glory of motherhood. 5 more wisdom & wit from Isadora Duncan
5 more wisdom & wit from Isadora Duncan
The babe at first feeds upon the mother's bosom, but it is always on her heart. 58 other sayings from Henry Ward Beecher
58 other sayings from Henry Ward Beecher