Maxwell Maltz Writer

• Gender: Male
• Citizenship: United States
• Born: Mar 10, 1889
• Died: Apr 7, 1975

Maxwell Maltz was an American cosmetic surgeon and author of Psycho-Cybernetics, which was a system of ideas that he claimed could improve one's self-image. In turn, the person would lead a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller — influencing many subsequent self-help teachers. His orientation towards a system of ideas that would provide self-help is considered the forerunner of the now popular self-help books.

In 1923, Maltz graduated with a doctorate in medicine from the Columbia University College of Physicians and Surgeons.

In 1960, Psycho-Cybernetics: A New Way to Get More Living out of Life was first published by Prentice-Hall and appeared in a pocket book edition by 1969. The book introduced Maltz's views where a person must have an accurate and positive view of him- or herself before setting goals; otherwise he or she will get stuck in a continuing pattern of limiting beliefs. His ideas focus on visualizing one's goals and he believes that self-image is the cornerstone of all the changes that take place in a person.