The consumer isn't a moron she is your wife. business
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. being good
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. aging
The advertisers who believe in the selling power of jingles have never had to sell anything. power
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. business
Leaders grasp nettles. leadership
The best ideas come as jokes. Make your thinking as funny as possible. best & being funny
I do not regard advertising as entertainment or an art form, but as a medium of information. art
Our business is infested with idiots who try to impress by using pretentious jargon. business
Advertising reflects the mores of society, but it does not influence them. society
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. family